Cesar Guarin First Filipino Ultra-Marathoner Essay Example for Free

Cesar Guarin First Filipino Ultra-Marathoner Essay Will you gamble your own welfare for the sake of others? Cesar Guarin, a 56-year-old entrepreneur and the first Filipino, first Asian and fourth person in history to run around the world proved that with a strong determination and with a purpose to help, anyone can bring their dream into reality. Guarin is known as the â€Å"Father of the Philippines Ultramarathon†. He joined Global Run which considered as one-of-a-kind marathon and the toughest run ever that began 1983 and will end in 2016. He already finished the first four legs of his Global Run wherein he run 11,583 kilometers from 1983 to 2009. After his last run in US-Canada (2009), he will again venture in another run, 2,053 kms. in the Australia marathon, the fifth leg of his Global Run. After completing the Australia leg, he will run across- Middle East (2012), England-Norway (2012), Finlan-Moscow (2013), Egypt-Israel-Jordan (2013), Japan-Korea (2014), India-Myanmar (2014) and Thailan-Singapore (2014) to complete the marathon. Despite of different hindrances like injuries, Guarin continuously run and this time it’s for a mission. He started a fund raising projects called â€Å"Batang Pangarap† and â€Å"Global Run, Alay sa Pilipino† to help poverty alleviation in the Philippines, to reduce the number of children on the street by encouraging them to venture into sports, to campaign the tourism of the Philippines and to show his appreciation to the Filipino community abroad for helping the country (Philippines). Guarin as an Ultramarathoner showed to the world that Filipino is a one-of-a-kind race.

Michele Cliff, Sidney Mintz and Antonio Benitez-Rojos Writings :: Caribbean Race Racial Issues Essays

Michele Cliff, Sidney Mintz and Antonio Benitez-Rojo's Writings With a focus on articles written by Michele Cliff, Antonio Benitez-Rojo, and Sidney Mintz. Michelle Cliff, "If I Could Write This on Fire, I Would Write This on Fire," and Abeng Antonio Benitz-Rojo, "From plantation to Plantation"; Sidney Mintz, "The Caribbean: A Sociocultural Area"; On this island of Black and Brown, she had inherited her father’s green eyes—which all agreed were her "finest feature." Visibly, she was the family’s crowning achievement, combining the best of both sides, and favoring one rather than the other. Much comment was made about here prospects, and how blessed Miss Mattie was to get herself such a granddaughter. The legacy of the plantation, the class struggle between dark and light skinned, the different lifestyles of city and country people, and the lack of a cohesive culture are all ideas toughed upon in the writings of Michele Cliff, Sidney Mintz, and Antonio Benitez-Rojo. The distinct difference in styles is what separates these writings. Cliff writes from the viewpoint of an islander, while Mintz and Benitez-Rojo write from a European point of view. All three authors begin by "telling" the history of the region in different ways. Mintz describes the Caribbean using nine distinct similarities, that he feels all islands have in common. He paints a picture of explorers "island-hopping" and discovering characteristics of each island. Mintz goes on by saying that the sole purpose for colonization was the plantation and the products of that plantation (mainly sugar). He continues by stating that the Caribbean is "western society" formed by European ideals and thoughts that were infused into the everyday life of the islands and its inhabitants. He says, that because of this heavy European influence, the Caribbean has no real culture. Its culture was formed by the teachings of European ideals and the remembered African tradition, which they brought over with them. Benitez-Rojo speaks of a rhythm that is present in the Caribbean. He does not believe that there is a Caribbean culture. He does say that the people of the Caribbean have a certain rhythm to them. "It is rhythm that puts all the Caribbean peoples in ‘the same boat,’ over and above separations imposed on them by ‘nationality and race,’ it is rhythm—not a specific cultural expression—that confers Caribbeanness." Cliff doesn’t really go into a description of the whole Caribbean. She tells the story of a light skinned Jamaican named Clare. Michele Cliff, Sidney Mintz and Antonio Benitez-Rojo's Writings :: Caribbean Race Racial Issues Essays Michele Cliff, Sidney Mintz and Antonio Benitez-Rojo's Writings With a focus on articles written by Michele Cliff, Antonio Benitez-Rojo, and Sidney Mintz. Michelle Cliff, "If I Could Write This on Fire, I Would Write This on Fire," and Abeng Antonio Benitz-Rojo, "From plantation to Plantation"; Sidney Mintz, "The Caribbean: A Sociocultural Area"; On this island of Black and Brown, she had inherited her father’s green eyes—which all agreed were her "finest feature." Visibly, she was the family’s crowning achievement, combining the best of both sides, and favoring one rather than the other. Much comment was made about here prospects, and how blessed Miss Mattie was to get herself such a granddaughter. The legacy of the plantation, the class struggle between dark and light skinned, the different lifestyles of city and country people, and the lack of a cohesive culture are all ideas toughed upon in the writings of Michele Cliff, Sidney Mintz, and Antonio Benitez-Rojo. The distinct difference in styles is what separates these writings. Cliff writes from the viewpoint of an islander, while Mintz and Benitez-Rojo write from a European point of view. All three authors begin by "telling" the history of the region in different ways. Mintz describes the Caribbean using nine distinct similarities, that he feels all islands have in common. He paints a picture of explorers "island-hopping" and discovering characteristics of each island. Mintz goes on by saying that the sole purpose for colonization was the plantation and the products of that plantation (mainly sugar). He continues by stating that the Caribbean is "western society" formed by European ideals and thoughts that were infused into the everyday life of the islands and its inhabitants. He says, that because of this heavy European influence, the Caribbean has no real culture. Its culture was formed by the teachings of European ideals and the remembered African tradition, which they brought over with them. Benitez-Rojo speaks of a rhythm that is present in the Caribbean. He does not believe that there is a Caribbean culture. He does say that the people of the Caribbean have a certain rhythm to them. "It is rhythm that puts all the Caribbean peoples in ‘the same boat,’ over and above separations imposed on them by ‘nationality and race,’ it is rhythm—not a specific cultural expression—that confers Caribbeanness." Cliff doesn’t really go into a description of the whole Caribbean. She tells the story of a light skinned Jamaican named Clare.

Imc Process in Advertising Essay

McDonalds is known today around the world and by every two year old. When they first opened up in 1940 they were a BBQ drive thru. In 1948 they reopened as a hamburger joint and their big advertisement was 15 cent hamburgers. In 1955 the golden arches were designed by architect Stanley Meston, and they did not know at that time they would become the national trademark of McDonalds. The advertising has changed over the years, but the catchy phrases live on and most people would know the company by their slogans. The first advertisement done for McDonalds was the number of hamburgers sold, the first sign read 100 million sold in 1958. Over the years it has changed to billions and billions. By 1962 they were advertising the first come in and sit down McDonalds. The biggest advertising campaign came for McDonald’s in 1966 when they introduced Ronald McDonald in the first television commercials and at the Macy’s Thanksgiving Day Parade where Ronald McDonald was sitting in a flying hamburger. He became an instant hit by children and the franchise grew tremendously in the next few years even to include internationally. In 1971 the advertising grew to add friends for Ronald McDonald to include Hambuglar, Grimace, Mayor McCheese, Captain Crook, and the Big Mac in Ronald McDonald land. The advertising of these new characters created frenzy for children with toys, games, and cartoons. The â€Å"Have you had your break today,† advertisement began in 1995, and in 1997 the catch phrase was â€Å"Did Someone say McDonalds?† That did not catch on as well as the advertisers expected so in 1998 they changed it to â€Å"Made for you,† this is still their slogan today. Advertising the â€Å"Made for you,† slogan has benefited the company greatly because even in the recession during 2007-2008 sales to the company still grew. The advertising of McDonalds use to be driven more towards children, but in recent years it has been geared more towards adults with Wi- Fi advertising, the line of McCafà ©s it offers, and the adults menus of hamburgers and salads. The theory behind this was not only do children want to go to McDonalds but it is a great place for adults to meet, have a meal and work with their computers. Consumers are impacted by McDonalds advertising because of the prices, the look of the food on commercials and billboards, and convenience that your food will be hot and ready, and â€Å"Made for you.† When it is a hot day and you are thirsty and you see the commercials or a billboard with a cold soda, and the ice over flowing, and  the condensation on the side of the glass, knowing that it is only a dollar and there is a McDonalds on every corner it makes you want one. While you are there getting that drink the pictures on the menu make you hungry. This is how they get the attention of customers and boost sales. They have the largest advertising budget in the United States at $2 billion dollars a year. (O’Brien, 2012) That is why you cannot turn on a radio, television, or drive down the road without seeing a Mc Donald’s advertisement. The large advertising budget allows McDonald’s to reach an audience far larger than most fast food chains. This keeps them on top, and adding new items to the menus will keep customers coming back for more. This is found in the once a year campaign of the McRib. The advertising for the sandwich is done about a week before they are in the restaurants and because of the limited time available ads this increases the want for the sandwich. When people are watching a show late at night and seeing the advertisement’s for McDonalds it makes them think they are hungry and should run out to McDonalds to get the hamburger, chicken nuggets, and those world famous french fries along with a cold soda, that is advertised with lots of ice. Now that most McDonalds are open late or 24 hours, this means you can fix your cravings caused by an advertisement any time day or night. This is exactly the chains plans in advertising. I believe that McDonalds has had great success in their advertising over the years. This is because the success of the company, stock prices that are $100 per share and when you compare them to other fast food chains McDonalds is on the top. (O’BRIEN, 2012) Even though the ways of advertising has changed from radio to television, billboards to internet the messages are all the same. Buy our product it will make you happy, healthy, improve your lives, make you live longer, or fix that late night craving. I believe the more a product is advertised the more people will want to try it. If it is satisfying to the consumer they will be coming back for more. Having a slogan, jingle, or a character helps keep the advertisement in our minds, and when we hear them we do not even have to be in the room to know what is being advertised on the commercials. I tried this on my daughter while writing this paper and she was able to get almost everyone. This proves the fact that the more they advertise the more the product becomes familiar and people are more comfortable with familiar things. Works Cited O’BRIEN, K. (2012, may 4). The Money Issue. Retrieved from The New York Times: http://www.nytimes.com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever.html?pagewanted=all O’Brien, K. (2012, may 5). The secrets of McDonalds. Retrieved from New York Times: http://www.centives.net/S/2012/the-secrets-of-mcdonalds/

Short Ethics Reference Guide For Life Coaching - 906 Words

Short Ethics Reference Guide In the growing area of life coaching, there are many boundaries and considerations a psychologist would have to consider. Life coaching can grow in areas of inter-based connections or one-on-one sessions in an office. The safety considerations would be has to be diligently placed in the policies of the life coach to abide by and possibly initialing the references of the policies in the informed consent. The American Psychology Association advises on some aspects of what could happen in a life coaching services for psychologists. The International Coach Federation (ICF) is another avenue of referencing. ICF does not cater to the psychologists, although they have people who have had prior experience of coaching and education that provide professional areas of coaching Code of Ethics (Anderson, Williams, and Kramer, 2012). Using some references provided by the ICF or the APA could lead to some better solutions for ethical issues that may arise. In a life coa ching service ethical issues could result from the patient not understanding the differences of the life coaching psychology and life-coaches in general. The difference between psychology and coaching are the goals of each. Coaching is more general based and help healthy people become more efficient in situations (Anderson, Williams, Kramer, 2012). Coaching psychology is enhancing the patient’s performance of the situations in work and personal life with models of established therapeuticShow MoreRelatedSynthesis Essay : The Ohio State University1021 Words   |  5 Pagesfrom 2001 until 2011. During his tenure, he had a winning record that came to an abrupt end as a result of multiple ethics violations. Tressel’s full range leadership, critical thinking, team dynamics and ethical behaviors will be examined in this thesis. Based on the information found in the study guides, Tressel is a visionary leader who was not ethical. 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